These are some advertisements I found in Indian magazines. I have used them as all the beauty ads seem to have 'white' people in them, or be skin whitening products!
When in South Africa and India, I found it interesting to tell people that in the UK people tan themselves to look darker because of trend, and over there they want to look whiter! Cultures are all so interesting, why do we all want to look the same?!?
Here is an advertisement which folds out on a double spread and is a typical Indian spices advert for Indian cooking. On the outside is an ad for skin whitening!!! Why are we confusing our cultures?
(Becky Lyddon)
